One by One: Amway Taiwan

• In conjunction with the Ministry of Education (MoE), Amway Taiwan Ltd. (ATL) organized a road show that included 100 elementary and high schools to show the movie “Jump Boys!” in September 2005. According to the media, this program was the largest single campaign for children in the market in over a three month period. The movie is about seven young boys developing their gymnastic skills and ultimately winning gold medals after a year of hard work and dedication. The boys are coached by two young men who ensure that their potential is fully realized, one of whom is an Amway distributor sponsored by his mother.
• Through the Hopemaker project, Amway Taiwan partners with Li-Ta Basic Training Center and Sunshine Social Welfare Foundation to produce holiday gift sets that are sold to benefit the charities.

• A matching fund was created by distributors and the company to support the Jump Boys road show under the banner of One by One. Over $61,100 USD was generated in the first 30 days. ATL also arranged outdoor showings for distributors and the general public in three major cities along the road show.
• Mentally retarded children from Li-Ta and burn rehabilitation patients from Sunshine help to sew and pack the Hopemaker gift sets. These disadvantaged children are well-paid in the cooperative program funded by Amway Taiwan, giving them a rare opportunity to learn new skills for which they can earn a fair wage, and most important, the opportunity to be self-sufficient.

• “Jump Boys” is a great way to illustrate the power of positive thinking and encourages children to work toward their dreams.
• The Hopemaker project sold 20,000 gift sets with proceeds benefiting Li-Ta Basic Training Center and Sunshine Social Welfare Foundation
• Amway Taiwan provided 59 children with rare diseases scholarships funded jointly by Crown Ambassador Foo Howe Kean and Amway Taiwan.

“Jump Boys” won two Golden Horse Awards in 2005.