2006 AmCham Shanghai Corporate Social Responsibility Innovation Award

The AmCham Shanghai annual Corporate Social Responsibility Awards were launched in 2005 to recognize Shanghai-based companies with exceptionally effective CSR programs. Winning programs are selected via a rigorous review process conducted by AmCham Shanghai and the Chamber CSR Committee. By drawing attention to these organizations, the Chamber aims to acknowledge corporate CSR successes, and to provide a model for other organizations looking to expand their community outreach efforts.

Amway China was recognized for their work in three main CSR areas: children, environmental protection and health.  In 2005, Amway donated a total of RMB34.73 million to 443 projects in China of which RMB20 million were designated for 223 charity projects benefiting children. One of the major projects launched, the “Amway Volunteers,” sent 110 students from 15 prestigious universities to posts as volunteer teachers for approximately one year in 10 western provinces. This project directly benefited 50,000 children in poverty.

In the area of environmental protection, the company has initiated an innovative project in which Amway volunteers clean up trash and waste from mountains and rivers that are historic tourist attractions across different regions of China. This project even reached Mount Everest in 2005 when Amway volunteers along with other social volunteers picked up 400 bags of trash between the elevations of 5,120- 8,000 meters with the help of professional mountaineers. In promoting health, in 2005, Amway held its annual fitness run in 12 Chinese cities and attracted more than 200,000 participants. In addition, taking advantage of its strong network of sales representatives, Amway had established 24 Amway community volunteer organizations with more than 5,000 volunteers around China as of February 2006.